Wine and Beer at Starbucks? Down Economy Requires Booze?
Schultz: “This is a time when every business can no longer embrace the status quo, and do everything they can to get as close as possible to the customer.” http://www.cbsnews.com/video/watch/?id=5179533n
Me: Totally right. But does a down economy mean booze should replace coffee?
Imagined Schultz: “If the customer can afford the higher cost, yes. But seriously, c’mon. We’re going to serve beer at Starbucks! Heck ya!”
Me: Heck ya!
Glenn Friesen is a faculty member at Santa Barbara Business College. He has a passion for SEO, marketing, digital culture, international business, and wine. Follow his work at http://twitter.com/glennisaac
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