Marketing in 2010
One of the best overhauls of the current Marketing era, and how it’s changing even more in 2010 is available from Conversation Agent.
I particularly like the statement from Jason Baer at Convince and Convert:
The real-time Web makes everything marketing’s responsibility [... putting] marketing at the center of day-to-day corporate existence in a way it has never been historically. Operational shortcomings, customer service snafus, financial mishaps, R&D blunders, CEO peccadilloes. It all has the potential to bubble up in the real-time Web, and therefore it all impacts marketing.
Thus, we’ll see marketing as the binding agent that brings disparate corporate departments together to create crossfunctional teams. The real-time Web forces collaboration, with marketing as the quarterback.
I absolutely agree.
Tell everyone you know about this document. You could start by sharing a link to this page with one of the social media options below. :) Or link directly to the PDF, or through Conversation Agent.
How and Why to Eliminate the Associated Press
A voice of wisdom addressing how the old paradigm is trying to hold it’s position against a more sensible rising new paradigm of self-organizing syndication:
The Associated Press is becoming the enemy of the Internet because it is fighting the link and the link is the basis of the Internet. [More]
Related articles by Zemanta
- Twitter does not deserve a Nobel Peace Prize! (sylwiapresley.wordpress.com)
- Are Introverts more active in social media than Extroverts? (jonggunlee.tistory.com)
- Job-hunters: Use e-mail properly, scrub social networking pages … (jonggunlee.tistory.com)
The Digital Divide, Access to Technology and Internet Literacy – Howard Rheingold
A must watch video monologue from Howard Rheingold, one of the elder leaders of futurism (a.ka. the discipline of predicting the future better than everyone else). Interesting and insightful commentary on Internet Literacy:
21st century media literacies from JD Lasica on Vimeo.
“Increasingly I think the digital divide is less about access to technology and more about the difference between those who know how and those who don’t know how,” says author Howard Rheingold, speaking in front of King’s College at Cambridge University. “The ability to know has suddenly become the ability to search and the ability to sift” and discern.
See More From JD Lasica’s Vimeo channel.
The Digital Divide, Access to Technology and Internet Literacy – Howard Rheingold
Related articles by Zemanta
- Howard Rheingold on SFGate: Crap Detection 101 (boxofmeat.net)
- Guess Who Owns Information Online (wardontheweb.com)
- Social media ‘literacy gap’ growing (socialmedia.biz)
- Digital champion targets the poor (news.bbc.co.uk)
- The Wisdom or Folly of Crowds? (mediabistro.com)
- Scientists create test-tube sperm (thestar.com)
Feedback is Your Most Important Intangible Asset
Any organization or member thereof is challenged with a special flavor of egocentrism. Without feedback, we can only experience the world through our own eyes, ears, and fingertips; feedback is the mirror that enables us to perceive a little bit beyond these constraints. To see our product or service as our market, or a member thereof, sees it.
A few benefits:
- Quality Control.
- Prevention of Groupthink.
- Epistemic Market Research.
- Product Testing.
- Improvement.
- [read more]
Feedback is your most important intangible asset.
It’s mine too. That in mind, I’d like to ask you a favor.
What do you think of my site so far? Thanks in advance for your input. I sincerely appreciate it! :)
I Wish I Could Disprove Extremist Mathematicians
Sometimes I wish that 1 + 1 = 3 so that I could disprove extremist mathematicians.
Extremism isn’t always “wrong”. Particularly when it comes to knowledge arising from objective criteria.
Careful when your info is subjective. Extremism is a lot harder to justify.
Related Articles:
- Right-Wing Extremism Explored (usapartisan.blogspot.com)
- Westboro Baptist Church: God Hates The UK (xo.typepad.com)
- Colleges told to deter extremism (news.bbc.co.uk)
- Two More DHS ‘Left Wing Extremism’ Reports (littlegreenfootballs.com)
- Experimental Peer Review & Funding: We don’t need people to take risk; we need people to manage it. (travelsinvirtuality.typepad.com)
