Searching the Internet Boosts Brain Activity
A team of researchers at UCLA have found that for older people, using the Internet, particularly searching on the Internet, causes enhanced neural stimulation leading to better reasoning and decision-making. I knew it was good for something!
Smimming over Land and Other Memorable Ways to Advertise
People remember things they don’t experience in their day-to-day. Makes sense. You’d tend to remember something out-of-the-ordinary better than something mundane, almost by definition. Harry Lorayne covers this concept with the precision that only comes with devout research into the field of memory. His classic, The Memory Book is highly suggested reading for folks entering the Marketing / Advertising world – or really, any industry where one seeks to be remembered.
To Be Memorable in Advertising, Emphasize the Extraordinary.
Applying the “extraordinary as memorable” technique to advertising isn’t anything new, but I’ve been seeing a real reemergence of the surreal concept over the past few months. Take a peek at some of this material, for instance:
Carl’s Jr Flat Buns Ad – Teachers Rage Over Suggestive Ad (VIDEO)
(TREND HUNTER) It seems Carl’s Jr. has let their commercials get a little bit too saucy. Their latest ad feature a very attractive teacher who ends up unleashing her naughtier side. Many educators are offended by the… [More]
Skinless Kama Sutra – Anatomist Gunther Von Hagen Sets Out To Shock (GALLERY)
(TREND HUNTER) This time it appears controversial artist Gunther von Hagens is really set out to shock, and broached an area he had previously left untouched with his new work that features corpses having sex in varying… [More]
Super-Sized Swimmers – Discovery Unveils Giant Tattooed Statues for ‘London Ink’ (GALLERY)
(TREND HUNTER) This super-sized swimmer is a part of an unusual publicity stunt for ‘London Ink,’ a new Discovery Channel reality series. The Discovery Channel placed two giant statues in London to promote the series;… [More]
Ya, so it’s all pretty memorable, huh? Almost time to apply this theory to our work. Before, though, can you think of any ads that really stood out to you? Did they follow the technique of emphasizing the extraordinary?
