Required Reading for Web Professionals – February
Google changes it’s search algorithm more than 200 times a year. Your blog changes its content every day. You must stay on top of the game. Do so by reading these:
4 Terrific Tools for Creating Business Web Forms
via Mashable! by Matt Silverman on 2/17/10
Killer Google AdWords Guide for Affiliates
via SEO Book.com – Learn. Rank. Dominate. by Aaron Wall on 2/16/10
Comparing SEO Business Models
via SEO Book.com – Learn. Rank. Dominate. by Aaron Wall on 2/16/10
3 Simple Tips for Effortless Writing
via Write to Done by Mary Jaksch on 1/21/10
Build Ecosystems for Your Content
via chrisbrogan.com by chrisbrogan on 2/11/10
A Step by Step 15 Minute SEO Audit (A Sample from SEO Secrets)
via SEOmoz Daily SEO Blog by Danny Dover on 2/10/10
Poll: 60% of Google AdSense Publishers Say Earnings Down
via Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz) on 2/17/10
Maximizing ROI: The Wrong Game
via Search Engine Land: News About Search Engines & Search Marketing by George Michie on 2/15/10
Marketing in 2010
One of the best overhauls of the current Marketing era, and how it’s changing even more in 2010 is available from Conversation Agent.
I particularly like the statement from Jason Baer at Convince and Convert:
The real-time Web makes everything marketing’s responsibility [... putting] marketing at the center of day-to-day corporate existence in a way it has never been historically. Operational shortcomings, customer service snafus, financial mishaps, R&D blunders, CEO peccadilloes. It all has the potential to bubble up in the real-time Web, and therefore it all impacts marketing.
Thus, we’ll see marketing as the binding agent that brings disparate corporate departments together to create crossfunctional teams. The real-time Web forces collaboration, with marketing as the quarterback.
I absolutely agree.
Tell everyone you know about this document. You could start by sharing a link to this page with one of the social media options below. :) Or link directly to the PDF, or through Conversation Agent.
Understanding Social Media – It Isn't as Hard as You Think
Social media isn’t so scary (to people and brands that don’t have serious flaws, at least). Here’s a slideshow to help make the marketing channel a little more understandable and measurable. Enjoy:
Long Beach Eco-Friendly Signage on Waterfront
Long Beach Eco-Friendly Signage on Waterfront. Good to see Long Beach putting forth their good foot. Particularly since the Port of Long Beach is being marketed as a Green Harbor. Tough challenge to actually execute that as demand on the port continues to expand while their budgets plateau. Love this signage.
Mahalo Back – Popeye's Hawaii Jerk Remix – Qmania
With the Qmania team, I’ve been promoting a brilliant deal from Popeye’s Hawai’i. A lucky selection of Hawaiian insiders will receive free Popeye’s for a year.
Check out this Video Remix of “Jerk” from my friend, Camile Velasco, supporting the Mahalo Back campaign. Great work Mike P., Camile, Brian R., Key, Kenny and team Qmania! – Dig it!! -
