Marketing in 2010
One of the best overhauls of the current Marketing era, and how it’s changing even more in 2010 is available from Conversation Agent.
I particularly like the statement from Jason Baer at Convince and Convert:
The real-time Web makes everything marketing’s responsibility [... putting] marketing at the center of day-to-day corporate existence in a way it has never been historically. Operational shortcomings, customer service snafus, financial mishaps, R&D blunders, CEO peccadilloes. It all has the potential to bubble up in the real-time Web, and therefore it all impacts marketing.
Thus, we’ll see marketing as the binding agent that brings disparate corporate departments together to create crossfunctional teams. The real-time Web forces collaboration, with marketing as the quarterback.
I absolutely agree.
Tell everyone you know about this document. You could start by sharing a link to this page with one of the social media options below. :) Or link directly to the PDF, or through Conversation Agent.
The 7 Deadly Sins of Landing Page Design – Must See Webinar
What an inspiration. Watch the video below to atone for The 7 Deadly Sins of Landing Page Design.
And so are these.
Steve Krug: Don’t Make Me Think
Seth Godin: Permission Marketing
But, those are books. The Webinar video above is free. Why are you still reading? Watch the video! :) Or Buy the Books! :D Now Now Now!!!
Changes to My Landing Page – Donate or Play Games to Help People
You and I know how important social responsibility is.
I changed my landing page recently to aid those that were afflicted by the tragedy in Haiti. You should notice the big hyperlinked flags on my landing page. But, if you don’t choose to donate directly to the Red Cross’ Haiti Relief, know that you could scroll down any page and click the Free Rice image in the sidebar. Free Rice requires no donation. You need only play a fun (even addicting!) word trivia game to have the company donate rice to those in need – including those in Haiti.
Cross Browser Compatibility – Should We Consider MSIE5.5 Users or Redirect Them For Their Benefit?
Cross Browser Compatibility is a big deal in the world of web design. Different people use different browsers. So the cross-browser compatibility crowd argue that web designers should design for all browsers. But if we design for the old, out-of-date versions of browsers, aren’t we doing a disservice to their users? One of the best browsers available is free, after all. Below, what this domain looks like across browsers.
Cross Browser Compatibility checked using BrowserShots.
Creating and Managing a WordPress Website
Michael Gray has documented a fantastic SEO-based process for creating and managing a Wordpress website. If you’re in the business of building or managing a website, or are interested in learning how the smartest webmaster’s do it, I highly recommend reading his post here.
