Minimalism. Why waste words? Communicate emotion. Concise, heartfelt, honest messages are more meaningful than spin and self-promotion.
Case in point. Janelle Monáe: Cold War.
Tag: design
A must watch webinar recording via Tim Ash from a while back, that’s still so relevant. Designers, ignore at your peril.
I’ve been thinking a lot about minimalism in web design recently. One tenet is to provide information or options only when they’re relevant.
Seemingly, the stunningly informational OkTrends blog from OkCupid is meant to generate buzz (and “community through controversy”). Their call to action is for their visitors to “share” (a.k.a. crowdsource their link-building).
The way this call to action is presented is elegant, becoming un-intrusively visible when the reader reaches the end of the post. Looking at how many folks promoted their content, the tactic and design seems to work extremely well for them, too (combined with the well-written, informational, and exceptionally controversial quality of their content).
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