Marketing in 2010
One of the best overhauls of the current Marketing era, and how it’s changing even more in 2010 is available from Conversation Agent.
I particularly like the statement from Jason Baer at Convince and Convert:
The real-time Web makes everything marketing’s responsibility [... putting] marketing at the center of day-to-day corporate existence in a way it has never been historically. Operational shortcomings, customer service snafus, financial mishaps, R&D blunders, CEO peccadilloes. It all has the potential to bubble up in the real-time Web, and therefore it all impacts marketing.
Thus, we’ll see marketing as the binding agent that brings disparate corporate departments together to create crossfunctional teams. The real-time Web forces collaboration, with marketing as the quarterback.
I absolutely agree.
Tell everyone you know about this document. You could start by sharing a link to this page with one of the social media options below. :) Or link directly to the PDF, or through Conversation Agent.
The 7 Deadly Sins of Landing Page Design – Must See Webinar
What an inspiration. Watch the video below to atone for The 7 Deadly Sins of Landing Page Design.
And so are these.
Steve Krug: Don’t Make Me Think
Seth Godin: Permission Marketing
But, those are books. The Webinar video above is free. Why are you still reading? Watch the video! :) Or Buy the Books! :D Now Now Now!!!
Standard Time – People Powered, Monumental Digital Clock
Now this is cool.
Standard time devotes people power to changing the time on this monumental clock. Though, I recommend if you’ve ever felt like your job is just moving digits on a clock, not to follow suit. Instead read a productivity blog like Zen Habits.
Enjoy. :)
Rule of Three // Startups – Watch this Interview
Brilliant interview. Brilliant Micah. Highly suggested watching if you’re in a startup or are planning to dive into the startup environment. From ReadWriteWeb.
“Take a broken idea and fix it.”
Any ideas on a project to fix?
What the F* is Social Media – Explanatory, Accurate and Memorable
Mashable tuned me to the best explanation of the benefits and structure of Social Media and the promotional culture within it. Embedded below, the slideshow highlights the reasons to immediately get started in SMM if you missed the first boat, or what exactly you were doing if you did ride it. Highly recommended reading/watching:
