Smimming over Land and Other Memorable Ways to Advertise

People remember things they don’t experience in their day-to-day. Makes sense. You’d tend to remember something out-of-the-ordinary better than something mundane, almost by definition. Harry Lorayne covers this concept with the precision that only comes with devout research into the field of memory. His classic, The Memory Book is highly suggested reading for folks entering the Marketing / Advertising world – or really, any industry where one seeks to be remembered.

To Be Memorable in Advertising, Emphasize the Extraordinary.

Applying the “extraordinary as memorable” technique to advertising isn’t anything new, but I’ve been seeing a real reemergence of the surreal concept over the past few months. Take a peek at some of this material, for instance:

Ya, so it’s all pretty memorable, huh? Almost time to apply this theory to our work. Before, though, can you think of any ads that really stood out to you? Did they follow the technique of emphasizing the extraordinary?