Here are a couple of thoughts on the convergence of goals between marketers and games: Customer Acquisition is a metric to build a business on for both advertisers and game designers (worth watching Scott Foe’s talk on the economics of games here) Progressive Immersion and Continuous Engagement – both game designers and advertisers want to move prospects and players progressively through a lifecycle. For advertisers it might be from awareness to consideration with game designers it’s from one level of challenge to another.
Where Games and Marketing Collide
