A list from Dieter Rams, in the documentary, Objectified, by Gary Hustwit.: 1. Good design should be innovative. 2. Good design should make a product useful. 3. Good design is aesthetic design. 4. Good design will make a product understandable. 5. Good design is honest. 6. Good design is unobtrusive. 7. Good design is long-lived. 8. Good design is consistent in every detail. 9. Good design is environmentally friendly. 10. Good design is as little design as possible.
Margaret Kimball | Design. Illustration. And Other Thinkings. | Good Design Is…

