
Without feedback, we can only experience the world through our own eyes, ears, and fingertips; feedback is the mirror that enables us to perceivea little bit beyond these constraints — to see our product or service as members of our market do.
A few benefits:
- Quality Control.
- Prevention of Groupthink.
- Epistemic Market Research.
- Product Testing.
- Improvement.
External Resources:
- Marketing Tip: The Value of Feedback
- Keyword Research: Listen to Your Customers.
- Listen to the Voice of Your Customer when they Say: “Get the Basics Right First”

