Corporate blogging has been all the rage for a few years now. It’s to the point where almost every company has a blog. Which is great. In theory. However, somewhere along the line it became ordained that it’s the CEO of the company who should be blogging. After all, they are the one with the clout, the respect, and the name. Unfortunately, your CEO is probably also as exciting as dirt, void of people skills and would defend his or her baby even if it was brought up on murder charges. And it’s not their fault. CEOs are raised to bullshit, lie and conceal. It’s what makes them great business people. It’s also why they’re horrible bloggers.
Blogging Truth: No One Likes Your CEO
