Today, SEO is just as much art as it is science. SEO has become marketing and the result of that is today’s SEOs are at least partially responsible for conversion rates. To design and market a site without taking conversion rates into account would be like designing a house but forgetting to install windows or doors. If you want people to come in and do something, you have to give them a way in. You also have to watch to see how they’re entering and maybe shave the door down if you find they’re bumping their head or having trouble fitting. And that takes understanding and looking at more than just the technical aspects of a Web site. It’s why I think that while not every conversion rate expert is an SEO, I think SEOs do have to become conversion rate experts.
Are SEOs Responsible For Rankings Or Money?
