Check out Brian Solis’ Introducing The Social Compass
More great content from Brian Solis, one of web 2.0’s most influential and intelligent commenters, The Social Compass is a valuable bit of information for anyone entering this era of web development. As an alternative to the social compass, has Myspace become the “Social Morass”? Enjoy the read, and have a great day, GF
Introducing The Social Compass via Brian Solis – PR 2.0 by brian on 10/8/09
A compass is a device for discovering orientation and serves as a true indicator of physical direction.
Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.
Glenn Friesen is a faculty member at Santa Barbara Business College. He has a passion for SEO, marketing, digital culture, international business, and wine. Follow his work at http://twitter.com/glennisaac
David and Glenn - mid-1980's Alaska