Marketing in 2010
One of the best overhauls of the current Marketing era, and how it’s changing even more in 2010 is available from Conversation Agent.
I particularly like the statement from Jason Baer at Convince and Convert:
The real-time Web makes everything marketing’s responsibility [... putting] marketing at the center of day-to-day corporate existence in a way it has never been historically. Operational shortcomings, customer service snafus, financial mishaps, R&D blunders, CEO peccadilloes. It all has the potential to bubble up in the real-time Web, and therefore it all impacts marketing.
Thus, we’ll see marketing as the binding agent that brings disparate corporate departments together to create crossfunctional teams. The real-time Web forces collaboration, with marketing as the quarterback.
I absolutely agree.
Tell everyone you know about this document. You could start by sharing a link to this page with one of the social media options below. :) Or link directly to the PDF, or through Conversation Agent.
Changes to My Landing Page – Donate or Play Games to Help People
You and I know how important social responsibility is.
I changed my landing page recently to aid those that were afflicted by the tragedy in Haiti. You should notice the big hyperlinked flags on my landing page. But, if you don’t choose to donate directly to the Red Cross’ Haiti Relief, know that you could scroll down any page and click the Free Rice image in the sidebar. Free Rice requires no donation. You need only play a fun (even addicting!) word trivia game to have the company donate rice to those in need – including those in Haiti.
The White House Supports Google in Conflict with China
Sebastian Anthony (RSS feed) had an interesting article on DownloadSquad on Jan. 14. about the White House publicly backing Google in a recent conflict with the Chinese government! Two countries squaring off over a conflict of a search engine?
Google stepped also conflicted with the Chinese government when they decided to stop censoring their company’s search results in China.
Check out Brian Solis’ Introducing The Social Compass
More great content from Brian Solis, one of web 2.0’s most influential and intelligent commenters, The Social Compass is a valuable bit of information for anyone entering this era of web development. As an alternative to the social compass, has Myspace become the “Social Morass”? Enjoy the read, and have a great day, GF
Introducing The Social Compass via Brian Solis – PR 2.0 by brian on 10/8/09
A compass is a device for discovering orientation and serves as a true indicator of physical direction.
Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.
Google Voice mails exposed for all to see and hear
Apparently, even the most secure and private information isn’t.
http://blogs.zdnet.com/security/?p=4694
Makes me wonder what sort of cross-departmental communication is happening at Google. Fix it quickly guys!
