Art Urges Voyages.

Glenn Friesen


Content Marketing is always going to be one of your two best means of attracting attention / links.

Creating valuable tools is the other of your two foolproof strategies to earn valuable, natural links. Moz, Quora, Facebook, Twitter, Google, TwitPic, Flickr, etc. all earned their attention & links, mainly, through building useful tools.

In sum: create valuable content and online tools, you will earn natural and valuable links.

Of course, there are some techniques to amplify and/or speed up the bang for your buck:

  • Networking. Develop a network of related, interesting, authoritative parties. This includes all social media marketing, meeting real people in person and talking to them, and building relationships with key bloggers/journalists that cover your industry (specifically, seek out the linkerati: the class of people that tend to share a lot of links online.)
  • Controversy/Newsworthy Activity: Do something controversial, attract attention. Do something actually newsworthy, attract attention.
  • Technical improvements: Canonicalize. Parallelize download requests. Minify. Structure pretty permalinks. Etc.

See question on Quora


Build trust, build authority, build reputation, build a community.

People don't like interruption. People like finding what they're looking for. Feeling informed. Knowing you know what you're talking about and what you do -- before they pay you.

Content Marketing & SEO is the answer. Except, to generate more leads, you need to not try to generate leads. You need to provide value. People will respond.

A magnet does not generate steel. It attracts steel.

A light does not generate moths. It attracts them.

You do not generate leads. You attract them.

See question on Quora


A custom 404 page is necessary.

Rule of thumb for SEO: do things that help the human visitors to your site.

Yes, try to avoid 404 errors wherever you can, however you can, within reason. For instance, install a Smart 404 Redirection plugin or module so that visitors arrive at their likely intended page in cases where the URL provides some information, but may be truncated or mistyped. DEMO: Watch what happens to the URL you arrive at from this broken URL:

Also, keep current with your GWT 404 reports, and set hard 301 redirects for commonly 404'ing URLs.

However, what if someone really typed in some gobbletygood url, or clicked on a Link that provides no information about the destination, so Smart 404 Redirection can't take hold? In that case, provide a custom 404 page. DEMO:

See question on Quora