Art Urges Voyages.

Glenn Friesen

 

Google's search algorithm is a virtual representation of how human beings would answer questions, by providing references in order of their usefulness and relevance to the person asking the question.

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Do not sacrifice UX for SEO. Good SEO is good UX.

Knowledge usually derives from past experience. Many past SEO tactics and strategies are obsolete and counter-productive knowadays. Be careful your agency isn't pulling the wool over your eyes or obfuscating -- the only SEO is SEO that brings quality inbound traffic to your website. The only CRO that is effective is CRO which increases your conversions. Both SEO as well as CRO should not be seen as independent of the User Experience. They are part of it.

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Superior performance, superior marketing and a whole lot of luck.

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The single most important SEO ranking factor: accessibility of content.

Accessibility includes site structure, the link profile, and the form and organization of the content itself. More: A Guide To Search Engine Optimisation and Web Accessibility
 

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Likely, you've heard advice to "pick the low hanging fruit". You've definitely heard this if you've ever worked in Sales, Marketing, or Management.

The advice, however, to actual fruit-pickers, is absurd.

The agricultural industry has always advised against picking low hanging fruit. Low hanging fruit is usually the least ripe or the most rotten. Not only will picking the high-hanging fruit first make for higher quality fruit in your basket, it will also allow for easier collection of all the fruit on the tree more efficiently. www.fastcompany.com/32746...

Take the advice from the Agricultural Industry -- Never collect the low-hanging fruit first.

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