Art Urges Voyages.

Glenn Friesen


The single most important SEO ranking factor: accessibility of content.

Accessibility includes site structure, the link profile, and the form and organization of the content itself. More: A Guide To Search Engine Optimisation and Web Accessibility

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Likely, you've heard advice to "pick the low hanging fruit". You've definitely heard this if you've ever worked in Sales, Marketing, or Management.

The advice, however, to actual fruit-pickers, is absurd.

The agricultural industry has always advised against picking low hanging fruit. Low hanging fruit is usually the least ripe or the most rotten. Not only will picking the high-hanging fruit first make for higher quality fruit in your basket, it will also allow for easier collection of all the fruit on the tree more efficiently.

Take the advice from the Agricultural Industry -- Never collect the low-hanging fruit first.

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It's origins are arguably as old as history itself. In terms of web design, it has origins in Swiss design and Minimalism from the the 1930's; though the recent re-ignition was, imho, caused by whoever Microsoft drew from with their grid-like "Metro" designs, starting with Zune. That's right, Zune is the ignitor.

The History of Flat Design: Efficiency, Minimalism, Trendiness

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Local Search is different than Universal Search. When keywords are included in the query, they affect the search results differently than when keywords are excluded in the query. Local Search Ranking Factors 2013

Your best bet is localized SEO targeting both Local Search and Universal Search with local modifier keywords. How to: Local Search Marketing Advice and Tips

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  1. Add more pages.
  2. Effectively promote your business everywhere else on the Internet.

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