Art Urges Voyages.

Glenn Friesen


To include buddypress widgets inside WP themes:

First, install Bowecodes so you have BuddyPress shortcodes. WordPress › Bowe Codes " WordPress Plugins

Then, either insert something like this into your theme, using the relevant shortcode:

<?php echo do_shortcode("[shortcode]"); ?>

Or perhaps, add the insertion as a function into your functions.php file. imath/functions.php

Or perhaps, instead of bowecodes, you could create a new widget area in a specific location of your WP theme. Widgetizing Themes

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The output of a WordPress-generated blog and the output of purely scripted HTML pages could be exactly the same.

In other words, neither is inherently better for SEO.

Except, WordPress is by far a better Content Management System. Imagine making a change to the header of every page on your site. With WordPress, that would involve, likely, just a single new line of code in the header.php file. If you scripted and published each HTML page individually, you'd need make repeated changes to perhaps hundreds or thousands of pages -- taking hours or days to make the same change that you could make in seconds or minutes if you were using WordPress.


TL:DR; use a CMS -- preferably WordPress.

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No, you can not, in general, reliably predict or correlate the personality of an artist to the personality of their work, except for one condition: that an artist has a personality trait to act on an impulse to create art. Indeed, you can not even reliably predict an artist's next piece based on their prior work.

Don't believe me? Imagine a highly proactive writer from the Bronx, NY. Do you think of a story about a Unicorn being transformed into a princess? See: Peter S. Beagle. Now tell me, how does that information predict that Beagle wrote an epic episode of ST:TNG?

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The best call to action in display advertising is no call to action.

A link is by its nature an implicit call to action. People know they need to click on links to get to the destination of that link. People know they need to click on a display ad to get to the destination of that display ad.

The only action people can take on a display ad is a click (or a hover). Everybody who might ever click on a display ad know this. People know to take an action on something, they need to move their cursor over that thing, and click it. People behave this way by default. A link is, by default, an implicit call to action. A display ad is, by default and by context, an implicit call to action just by its very presence.

Never ever insult people with ad text like "Click here" or "Click here to begin." People already know they need to do that.

Call to actions on display ads don't necessarily mean more clicks, nor more conversions. You can test this. You should be testing this. (with multivariate tests). In my experience, I've observed that display ads without explicit calls to actions actually earn more clicks and conversions than display ads with calls to action. Of course, this could just be from the season, or for the audience, of the ads I've observed. Every audience is different. But all audiences know that to take action on something, they'll need to click it.

Use your available messaging in display ads to capture attention. Get the attention of your audience. Do not waste your limited display ad space with meaningless, even insulting calls to action. Just tell or imply to the audience what the destination of that display ad is.


Caveat: I know this is heresy for many legacy advertisers, and against the grain of many online advertising "experts". I only report this having observed that ads prove more effective following this strategy. You need to test in your own campaigns to determine if this strategy is effective for your audience.

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Google's search algorithm is a virtual representation of how human beings would answer questions, by providing references in order of their usefulness and relevance to the person asking the question.

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