Without semantics, arguments bear no meaning.
In an answer to Are the differences between communism and fascism mostly semantic?
If you haven't read Andy Rutledge yet, you're missing out. His Design Professionalism work is a must read for any designer or professional and every design professional.
Great places to dive into Andy's essential advice:
- "when it comes to sales, let them come from your reputation rather than from someone or a team of people whose job it is to rack up project revenues" - Sales: the Fail Team
- "A logo refers to a story (your brand). It says very little in and of itself. It is meant to refer to an already understood idea (your brand). A LOGO DOES NOT TELL A STORY (a logo is not a brand)." - Logo Misapplication
- "if the designer is sufficiently competent there is almost always one best solution to the design challenge. [...] your decision on this matter must be based on solving the client’s design challenges. [...] Beautiful accidents can happen, but accident is not the basis for design excellence. Purposeful discovery followed by focused, skillful conceptualization and execution is the basis for design excellence." - Dog and Pony Show Design
SEO is the sum of Perception, Reputation, and Accessibility.
- Elements of perception include meaningfulness, authenticity, memorability, and style -- such as simple or complex.
- Reputation is the link profile, which is the "permanent record" of all your relationships (aka your links).
- Accessibility is transparency. It's sitemapping and semantics. It's LDA. It's also the link profile (nofollow v dofollow...).
When the word 'SEO' is used out of this context, I can think only of the Princess Bride.
