Visual artists, poets, and musicians are releasing free content online faster than ever before. There is an athleticism to these aesthetic outpourings, with artists taking on the creative act as a way of exercising other muscle groups, bodybuilding a personal brand or self-mythology, a concept or a formal vocabulary. Images, music, and words become drips in a pool of art sweat, puddling online for all to view. The long-derided notion of the “masterpiece” has reached its logical antithesis with the aesthlete: a cultural producer who trumps craft and contemplative brooding with immediacy and rapid production.
To find the questions people are asking you -- questions you are otherwise ignoring:
- Login to Google Analytics for your domain
- Expand the date range (top right corner of screen) to several months
- (in the left column nav) Click traffic sources --> search --> Overview
- (middle of primary content area, below graph) Check that your primary dimension is "keyword"
- (scroll to bottom of screen) Show rows: maximum (5,000)
- Then either
- "ctrl + F" to search the page for "how" "what" "why" etc. to identify questions people are asking you
- Or "advanced filter" (from the gray bar beneath the primary dimension setting) -- and filter to include keywords only containing "how" "what" "why" etc.
- And finally, publish content to answer the relevant questions people have been asking you.
- The best way to publish this content:
- through blog posts,
- other "posts" into, perhaps, a FAQ section, or an "infrequently asked questions" section.
Good way to talk to EXACTLY what your prospective audience is interested in.
Now, stop brainstorming what you'll write about next, and answer the questions people have been asking you all along. That's what your audience want you to write about.
Identity = "person".
Etymology of person = "per sona" = "behind a mask".
Are you the same person at the office as you are in the nightclub? Are you the same person at Christmas Dinner that you are at a working lunch?
A person's identity is fluid depending on what mask they're wearing at a given point; or the sum total of all the masks they wear.