If you're going to do something, do it with style.
SEO is a specialization that requires total commitment.
SEO is constantly evolving. While PR pros, web developers, and “virtual biographers” often know some SEO fundamentals, it’s truly impossible for them to keep up with the ever-changing and reactive field of SEO and also do their other work.
A common job title for SEO’s is “competitive webmaster” for good reason: the profession is most valuable in highly competitive arenas; so the profession requires beating powerful competition – which requires mastery of many related, dynamic, often esoteric fields.
"Economics is about the overall patterns of effort and motivation that shape our lives, and it is these patterns and motivations that are changing. That implies a wholly new set of economic laws that replace the ones we all have learned."
"Digital wearing and tearing isn’t going to go away; the internet is in a constant state of being rebuilt. When you look at a piece of content on the web that is old, it’s important to keep in mind that you might not be seeing what it looked like when it was first published."
What will this Medium post look like in two years? - Cody Brown