Blog Your Company's Strategies, Tactics, and Tasks
Should Companies Encourage Employees to Blog All their Strategies, Tactics and Assigned Tasks?
I think so.
Think of the benefits:
- SEO advantage from inbound links
- SMM advantage from frequent posts on brand from employed person, not enterprise or agency
- Transparency - Big with web users and monied investors
- Thought Leadership – For instance, a public blog on the ins and outs of HR in your company may influence HR reps from around the world
- Crowdsourced Creativity – Imagine the world giving your employees or coworkers their advice and insight
And much more. Please add any benefits I might have missed in the comments.
The only downside I can think of is the obvious: revealing strategy and tactics your company is paying you for. But hey, since strategies are a dime-a-dozen and it’s their execution that really matters – does this con really outweigh the tangible benefits of having every employee of a company blog on their strategies, tactics, and thoughts? Is there really any downside to the idea?
Glenn Friesen is a faculty member at Santa Barbara Business College. He has a passion for SEO, marketing, digital culture, international business, and wine. Follow his work at http://twitter.com/glennisaac
Changes to My Landing Page - Donate or Play Games to Help People
Stargate SG-1 Predicted 2010 Would Be Like This... Didn't They?
Cross Browser Compatibility - Should We Consider MSIE5.5 Users or Redirect Them For Their Benefit?
Creating and Managing a WordPress Website
I wonder if one of the biggest hurdles with this concept is that many companies lack a cohesive strategy… let alone a clearly communicated one internally. Though this might encourage them to raise the bar a bit. :)
-jr
Great point, Josh. I’ve witnessed several organizations plagued with no coherent strategy exacerbate their wounds by keeping departmental information departmental – even when others in the organization would benefit from it. Opaque needs, redundant efforts, immeasurable returns… The lack of a coherent organizational strategy would likely become obvious if members of an organization all continually blogged what their strategies were, and read each other’s blogs. Transparency, I guess.
Sincere thanks for commenting, by the way!