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links for 2010-09-01

  • Rand covered 10 Tips for Image Rankings. (Since we are in race synopsis mode, we'll speed through this.) One quick takeaway was the minimum image size:

    Image Pixel Size – If you go smaller than 400×300 pixels your chances to show in image search are dramatically decreased.

    So you don't have to remember any formulas, basic on-page SEO factors for image SEO include page title and surrounding text.

  • When you have the option to be viral or useful, be useful. Being useful and serving a real need will often trump viral in the long term. And though Jim meant it in terms of video, I like the idea of thinking of all content as being “episodic” because it underlines that everything you create should flow and work together to create a larger narrative about your brand. That’s how you attract and satisfy customers. Viral doesn’t do that. Screw viral. Focus on the episodic stuff that tells the real story.
  • There’s a courting process in business. A mating dance, if you will, that exists between potential client and service provider while both flutter around determining if they’re a match. Traditional logic says it is the client who has all the power in this situation. He has the money and it’s up to him to decide where he wants to spend it. The service provider is the one, we’re told, who must prove herself and show that she is capable of performing the task. She is the one on trial.
  • Most people have shopped online with a credit or debit card and these days we barely think before using the plastic. But, the credit card details we put in don't just make purchases. They can also tell us a lot about the banking habits of the user, information such as town of origin and even fraud risk.
  • In this presentation (with thanks to Polly Becker), Jonah shares some of the strategies and tips that he has learned over the last 10 years – one of the most important of which is to target the “bored at work” network. And as he explains, you can't "make" something go viral – but you can improve your chances by tweaking, seeding and being lucky.
  • A new water filter that employs cotton dipped in nano-sized silver wires and copper tubes works 80,000 times faster than filters that simply block bacteria from getting through. The filter, developed by Stanford University researchers for use in developing countries, efficiently conducts a tiny charge of electricity, zapping 98 percent of all bacteria.
    (tags: water humanity)
  • Bjorn Lomborg's 1998 book “The Skeptical Environmentalist” has been a pillar for critics of climate science and policy. He has made a high profile for himself by taking a strip off of pretty much anyone – from the media to the IPCC – who has called for rapid action on climate change. But on Monday in an exclusive interview with The Guardian, he called climate change "undoubtedly one of the chief concerns facing the world today" and proposed a global carbon tax to help address the issue.
  • We all love backlinks. We all love visualisation. Boom! Let's mash those two things together. In this post I've collected a bunch of different techniques for visualising your link data. Some of these are useful for analysis, some are useful for management and some are useful for keeping Dr. Pete entertained…… :-)
  • Service-oriented selling, means listening to what customers say, reading between the lines, if necessary, and then bridging to an offer that you think will provide a benefit to them.

SEOmoz | From Clicks to Conversions at the SEOmoz Training Raceway

“Rand covered 10 Tips for Image Rankings. (Since we are in race synopsis mode, we'll speed through this.) One quick takeaway was the minimum image size:

Image Pixel Size – If you go smaller than 400×300 pixels your chances to show in image search are dramatically decreased.

So you don't have to remember any formulas, basic on-page SEO factors for image SEO include page title and surrounding text.”

Bookmarked on Delicious by Glenn Friesen – read the full story where this content was originally published, at SEOmoz | From Clicks to Conversions at the SEOmoz Training Raceway

Your Wandering, Viral Eye Is Making You Fat

“When you have the option to be viral or useful, be useful. Being useful and serving a real need will often trump viral in the long term. And though Jim meant it in terms of video, I like the idea of thinking of all content as being “episodic” because it underlines that everything you create should flow and work together to create a larger narrative about your brand. That’s how you attract and satisfy customers. Viral doesn’t do that. Screw viral. Focus on the episodic stuff that tells the real story.”

Bookmarked on Delicious by Glenn Friesen – read the full story where this content was originally published, at Your Wandering, Viral Eye Is Making You Fat